Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
18335B
RGB
24, 51, 91
HSL
216, 58%, 23%
HSB
216, 74%, 36%
CMYK
74, 44, 0, 64
LAB
21, 1, -28
LCH
21, 28, 273
OKLCH
0.32, 0.08, 258
XYZ
3, 3, 10
LUV
21, -9, -31
HWB
216, 9%, 64%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.