Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
183458
RGB
24, 52, 88
HSL
214, 57%, 22%
HSB
214, 73%, 35%
CMYK
73, 41, 0, 65
LAB
21, 0, -25
LCH
21, 25, 269
OKLCH
0.32, 0.07, 256
XYZ
3, 3, 10
LUV
21, -10, -28
HWB
214, 9%, 65%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.