Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
18355B
RGB
24, 53, 91
HSL
214, 58%, 23%
HSB
214, 74%, 36%
CMYK
74, 42, 0, 64
LAB
22, 0, -26
LCH
22, 26, 270
OKLCH
0.33, 0.08, 256
XYZ
4, 3, 10
LUV
22, -10, -30
HWB
214, 9%, 64%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.