Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
18375A
RGB
24, 55, 90
HSL
212, 58%, 22%
HSB
212, 73%, 35%
CMYK
73, 39, 0, 65
LAB
22, -2, -25
LCH
22, 25, 266
OKLCH
0.33, 0.07, 253
XYZ
4, 4, 10
LUV
22, -11, -28
HWB
212, 9%, 65%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.