Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
18396C
RGB
24, 57, 108
HSL
216, 64%, 26%
HSB
216, 78%, 42%
CMYK
78, 47, 0, 58
LAB
24, 3, -34
LCH
24, 34, 275
OKLCH
0.35, 0.10, 259
XYZ
5, 4, 15
LUV
24, -11, -40
HWB
216, 9%, 58%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.