Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
183A49
RGB
24, 58, 73
HSL
198, 51%, 19%
HSB
198, 67%, 29%
CMYK
67, 21, 0, 71
LAB
22, -9, -13
LCH
22, 16, 236
OKLCH
0.33, 0.05, 229
XYZ
3, 4, 7
LUV
22, -12, -14
HWB
198, 9%, 71%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.