Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
183B41
RGB
24, 59, 65
HSL
189, 46%, 17%
HSB
189, 63%, 25%
CMYK
63, 9, 0, 75
LAB
23, -12, -8
LCH
23, 14, 214
OKLCH
0.33, 0.04, 210
XYZ
3, 4, 6
LUV
23, -13, -7
HWB
189, 9%, 75%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.