Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
183B57
RGB
24, 59, 87
HSL
207, 57%, 22%
HSB
207, 72%, 34%
CMYK
72, 32, 0, 66
LAB
23, -5, -21
LCH
23, 22, 256
OKLCH
0.34, 0.06, 245
XYZ
4, 4, 10
LUV
23, -12, -24
HWB
207, 9%, 66%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.