Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
183B59
RGB
24, 59, 89
HSL
208, 58%, 22%
HSB
208, 73%, 35%
CMYK
73, 34, 0, 65
LAB
23, -4, -22
LCH
23, 23, 259
OKLCH
0.34, 0.07, 247
XYZ
4, 4, 10
LUV
23, -12, -25
HWB
208, 9%, 65%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.