Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
183D41
RGB
24, 61, 65
HSL
186, 46%, 17%
HSB
186, 63%, 25%
CMYK
63, 6, 0, 75
LAB
23, -13, -7
LCH
23, 14, 208
OKLCH
0.34, 0.04, 205
XYZ
3, 4, 6
LUV
23, -14, -6
HWB
186, 9%, 75%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.