Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
183F66
RGB
24, 63, 102
HSL
210, 62%, 25%
HSB
210, 76%, 40%
CMYK
76, 38, 0, 60
LAB
25, -3, -27
LCH
25, 28, 264
OKLCH
0.36, 0.08, 251
XYZ
5, 5, 13
LUV
25, -13, -33
HWB
210, 9%, 60%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.