Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
184375
RGB
24, 67, 117
HSL
212, 66%, 28%
HSB
212, 79%, 46%
CMYK
79, 43, 0, 54
LAB
28, 0, -34
LCH
28, 34, 270
OKLCH
0.38, 0.10, 254
XYZ
6, 5, 18
LUV
28, -14, -42
HWB
212, 9%, 54%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.