Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
18446F
RGB
24, 68, 111
HSL
210, 64%, 26%
HSB
210, 78%, 44%
CMYK
78, 39, 0, 56
LAB
28, -3, -30
LCH
28, 30, 265
OKLCH
0.38, 0.09, 251
XYZ
5, 5, 16
LUV
28, -14, -37
HWB
210, 9%, 56%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.