Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
184757
RGB
24, 71, 87
HSL
195, 57%, 22%
HSB
195, 72%, 34%
CMYK
72, 18, 0, 66
LAB
28, -12, -15
LCH
28, 19, 230
OKLCH
0.37, 0.06, 224
XYZ
4, 5, 10
LUV
28, -17, -16
HWB
195, 9%, 66%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.