Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
184E55
RGB
24, 78, 85
HSL
187, 56%, 21%
HSB
187, 72%, 33%
CMYK
72, 8, 0, 67
LAB
30, -16, -10
LCH
30, 19, 211
OKLCH
0.39, 0.06, 207
XYZ
5, 6, 10
LUV
30, -19, -10
HWB
187, 9%, 67%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.