Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
185063
RGB
24, 80, 99
HSL
195, 61%, 24%
HSB
195, 76%, 39%
CMYK
76, 19, 0, 61
LAB
31, -13, -17
LCH
31, 21, 231
OKLCH
0.40, 0.06, 225
XYZ
5, 7, 13
LUV
31, -19, -20
HWB
195, 9%, 61%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.