Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1850A7
RGB
24, 80, 167
HSL
217, 75%, 37%
HSB
217, 86%, 65%
CMYK
86, 52, 0, 35
LAB
35, 9, -53
LCH
35, 54, 280
OKLCH
0.45, 0.15, 259
XYZ
10, 9, 38
LUV
35, -17, -72
HWB
217, 9%, 35%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.