Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
185154
RGB
24, 81, 84
HSL
183, 56%, 21%
HSB
183, 71%, 33%
CMYK
71, 4, 0, 67
LAB
31, -18, -7
LCH
31, 20, 202
OKLCH
0.40, 0.06, 200
XYZ
5, 7, 9
LUV
31, -21, -7
HWB
183, 9%, 67%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.