Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
185162
RGB
24, 81, 98
HSL
194, 61%, 24%
HSB
194, 76%, 38%
CMYK
76, 17, 0, 62
LAB
31, -14, -16
LCH
31, 21, 228
OKLCH
0.41, 0.06, 222
XYZ
6, 7, 13
LUV
31, -20, -18
HWB
194, 9%, 62%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.