Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
185591
RGB
24, 85, 145
HSL
210, 72%, 33%
HSB
210, 83%, 57%
CMYK
83, 41, 0, 43
LAB
35, -2, -39
LCH
35, 39, 268
OKLCH
0.44, 0.12, 252
XYZ
9, 9, 28
LUV
35, -19, -53
HWB
210, 9%, 43%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.