Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1856B8
RGB
24, 86, 184
HSL
217, 77%, 41%
HSB
217, 87%, 72%
CMYK
87, 53, 0, 28
LAB
37, 11, -58
LCH
37, 59, 281
OKLCH
0.48, 0.17, 260
XYZ
12, 10, 47
LUV
37, -18, -81
HWB
217, 9%, 28%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.