Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1857A4
RGB
24, 87, 164
HSL
213, 74%, 37%
HSB
213, 85%, 64%
CMYK
85, 47, 0, 36
LAB
37, 4, -48
LCH
37, 48, 274
OKLCH
0.46, 0.14, 256
XYZ
10, 10, 36
LUV
37, -19, -66
HWB
213, 9%, 36%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.