Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
18588B
RGB
24, 88, 139
HSL
207, 71%, 32%
HSB
207, 83%, 55%
CMYK
83, 37, 0, 45
LAB
36, -5, -35
LCH
36, 35, 261
OKLCH
0.45, 0.10, 247
XYZ
9, 9, 26
LUV
36, -20, -47
HWB
207, 9%, 45%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.