Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
18589A
RGB
24, 88, 154
HSL
210, 73%, 35%
HSB
210, 84%, 60%
CMYK
84, 43, 0, 40
LAB
36, 0, -42
LCH
36, 42, 269
OKLCH
0.46, 0.12, 253
XYZ
10, 10, 32
LUV
36, -20, -58
HWB
210, 9%, 40%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.