Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
18598F
RGB
24, 89, 143
HSL
207, 71%, 33%
HSB
207, 83%, 56%
CMYK
83, 38, 0, 44
LAB
36, -5, -36
LCH
36, 37, 263
OKLCH
0.45, 0.11, 248
XYZ
9, 9, 27
LUV
36, -20, -49
HWB
207, 9%, 44%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.