Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
185C8A
RGB
24, 92, 138
HSL
204, 70%, 32%
HSB
204, 83%, 54%
CMYK
83, 33, 0, 46
LAB
37, -8, -32
LCH
37, 33, 256
OKLCH
0.46, 0.10, 244
XYZ
9, 10, 25
LUV
37, -22, -43
HWB
204, 9%, 46%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.