Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
185E9F
RGB
24, 94, 159
HSL
209, 74%, 36%
HSB
209, 85%, 62%
CMYK
85, 41, 0, 38
LAB
38, -2, -42
LCH
38, 42, 267
OKLCH
0.48, 0.12, 251
XYZ
11, 11, 34
LUV
38, -21, -58
HWB
209, 9%, 38%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.