Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
185EC0
RGB
24, 94, 192
HSL
215, 78%, 42%
HSB
215, 88%, 75%
CMYK
88, 51, 0, 25
LAB
40, 9, -58
LCH
40, 59, 279
OKLCH
0.50, 0.17, 258
XYZ
14, 12, 51
LUV
40, -20, -83
HWB
215, 9%, 25%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.