Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1863CC
RGB
24, 99, 204
HSL
215, 79%, 45%
HSB
215, 88%, 80%
CMYK
88, 51, 0, 20
LAB
42, 10, -62
LCH
42, 63, 279
OKLCH
0.52, 0.18, 259
XYZ
16, 13, 59
LUV
42, -21, -89
HWB
215, 9%, 20%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.