Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1864D7
RGB
24, 100, 215
HSL
216, 80%, 47%
HSB
216, 89%, 84%
CMYK
89, 53, 0, 16
LAB
43, 13, -66
LCH
43, 68, 281
OKLCH
0.53, 0.19, 260
XYZ
17, 14, 66
LUV
43, -21, -96
HWB
216, 9%, 16%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.