Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1868DE
RGB
24, 104, 222
HSL
216, 80%, 48%
HSB
216, 89%, 87%
CMYK
89, 53, 0, 13
LAB
45, 13, -68
LCH
45, 69, 281
OKLCH
0.54, 0.20, 259
XYZ
19, 15, 71
LUV
45, -22, -99
HWB
216, 9%, 13%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.