Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
186DA4
RGB
24, 109, 164
HSL
204, 74%, 37%
HSB
204, 85%, 64%
CMYK
85, 34, 0, 36
LAB
43, -9, -37
LCH
43, 38, 256
OKLCH
0.51, 0.12, 243
XYZ
13, 14, 37
LUV
43, -26, -52
HWB
204, 9%, 36%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.