Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
186DE4
RGB
24, 109, 228
HSL
215, 81%, 49%
HSB
215, 89%, 89%
CMYK
89, 52, 0, 11
LAB
47, 12, -68
LCH
47, 69, 280
OKLCH
0.56, 0.20, 259
XYZ
20, 17, 76
LUV
47, -23, -101
HWB
215, 9%, 11%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.