Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
186EA5
RGB
24, 110, 165
HSL
203, 75%, 37%
HSB
203, 85%, 65%
CMYK
85, 33, 0, 35
LAB
44, -9, -37
LCH
44, 38, 256
OKLCH
0.52, 0.12, 243
XYZ
13, 14, 38
LUV
44, -26, -53
HWB
203, 9%, 35%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.