Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
186FA0
RGB
24, 111, 160
HSL
202, 74%, 36%
HSB
202, 85%, 63%
CMYK
85, 31, 0, 37
LAB
44, -11, -34
LCH
44, 36, 251
OKLCH
0.52, 0.11, 240
XYZ
12, 14, 35
LUV
44, -27, -48
HWB
202, 9%, 37%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.