Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1874CD
RGB
24, 116, 205
HSL
210, 79%, 45%
HSB
210, 88%, 80%
CMYK
88, 43, 0, 20
LAB
48, 0, -54
LCH
48, 54, 270
OKLCH
0.56, 0.16, 253
XYZ
18, 17, 60
LUV
48, -26, -80
HWB
210, 9%, 20%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.