Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1879D7
RGB
24, 121, 215
HSL
210, 80%, 47%
HSB
210, 89%, 84%
CMYK
89, 44, 0, 16
LAB
50, 1, -57
LCH
50, 57, 271
OKLCH
0.57, 0.17, 253
XYZ
19, 19, 67
LUV
50, -27, -85
HWB
210, 9%, 16%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.