Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
187BB5
RGB
24, 123, 181
HSL
202, 77%, 40%
HSB
202, 87%, 71%
CMYK
87, 32, 0, 29
LAB
49, -11, -39
LCH
49, 41, 254
OKLCH
0.56, 0.12, 241
XYZ
16, 18, 46
LUV
49, -30, -56
HWB
202, 9%, 29%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.