Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
187ECA
RGB
24, 126, 202
HSL
206, 79%, 44%
HSB
206, 88%, 79%
CMYK
88, 38, 0, 21
LAB
50, -6, -48
LCH
50, 48, 262
OKLCH
0.58, 0.15, 248
XYZ
18, 19, 59
LUV
50, -30, -71
HWB
206, 9%, 21%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.