Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1884BD
RGB
24, 132, 189
HSL
201, 77%, 42%
HSB
201, 87%, 74%
CMYK
87, 30, 0, 26
LAB
52, -14, -39
LCH
52, 41, 251
OKLCH
0.58, 0.12, 239
XYZ
18, 20, 51
LUV
52, -32, -56
HWB
201, 9%, 26%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.