Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1884BF
RGB
24, 132, 191
HSL
201, 78%, 42%
HSB
201, 87%, 75%
CMYK
87, 31, 0, 25
LAB
52, -13, -40
LCH
52, 42, 252
OKLCH
0.59, 0.13, 240
XYZ
18, 20, 52
LUV
52, -32, -58
HWB
201, 9%, 25%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.