Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
188AEE
RGB
24, 138, 238
HSL
208, 86%, 51%
HSB
208, 90%, 93%
CMYK
90, 42, 0, 7
LAB
56, -2, -60
LCH
56, 60, 269
OKLCH
0.63, 0.18, 252
XYZ
25, 25, 84
LUV
56, -32, -91
HWB
208, 9%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.