Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
188CFC
RGB
24, 140, 252
HSL
209, 97%, 54%
HSB
209, 90%, 99%
CMYK
90, 44, 0, 1
LAB
57, 2, -65
LCH
57, 65, 272
OKLCH
0.64, 0.19, 254
XYZ
27, 26, 96
LUV
57, -32, -101
HWB
209, 9%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.