Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
188FF5
RGB
24, 143, 245
HSL
208, 92%, 53%
HSB
208, 90%, 96%
CMYK
90, 42, 0, 4
LAB
57, -2, -61
LCH
57, 61, 268
OKLCH
0.64, 0.18, 251
XYZ
27, 26, 90
LUV
57, -33, -94
HWB
208, 9%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.