Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1890CC
RGB
24, 144, 204
HSL
200, 79%, 45%
HSB
200, 88%, 80%
CMYK
88, 29, 0, 20
LAB
56, -15, -40
LCH
56, 43, 249
OKLCH
0.62, 0.13, 238
XYZ
21, 24, 61
LUV
56, -36, -60
HWB
200, 9%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.