Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
189BE7
RGB
24, 155, 231
HSL
202, 81%, 50%
HSB
202, 90%, 91%
CMYK
90, 33, 0, 9
LAB
60, -13, -48
LCH
60, 50, 255
OKLCH
0.66, 0.15, 242
XYZ
27, 29, 80
LUV
60, -38, -74
HWB
202, 9%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.