Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
189FD4
RGB
24, 159, 212
HSL
197, 80%, 46%
HSB
197, 89%, 83%
CMYK
89, 25, 0, 17
LAB
61, -20, -37
LCH
61, 42, 241
OKLCH
0.66, 0.13, 232
XYZ
25, 30, 67
LUV
61, -40, -55
HWB
197, 9%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.