Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
18ABB3
RGB
24, 171, 179
HSL
183, 76%, 40%
HSB
183, 87%, 70%
CMYK
87, 4, 0, 30
LAB
63, -34, -15
LCH
63, 38, 203
OKLCH
0.68, 0.11, 201
XYZ
23, 33, 48
LUV
63, -47, -17
HWB
183, 9%, 30%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.