Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
18ACDB
RGB
24, 172, 219
HSL
194, 80%, 48%
HSB
194, 89%, 86%
CMYK
89, 21, 0, 14
LAB
65, -24, -35
LCH
65, 42, 235
OKLCH
0.70, 0.13, 227
XYZ
28, 35, 72
LUV
65, -44, -51
HWB
194, 9%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.