Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
18AEDE
RGB
24, 174, 222
HSL
195, 80%, 48%
HSB
195, 89%, 87%
CMYK
89, 22, 0, 13
LAB
66, -25, -35
LCH
66, 43, 235
OKLCH
0.70, 0.13, 227
XYZ
29, 36, 74
LUV
66, -45, -51
HWB
195, 9%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.